Want to be enchanting?

I mean, enchanting to everybody: significant other, your children, the postman, your colleagues or (especially) your clients?

In his latest book, Guy Kawasaki explains it all to you and shows you how to marshal the three pillars of enchantment — likability, trustworthiness and and something really special (a product, a cause, whatever) — into your own spell of wonder to weave around the people who matter to you.

And, in my latest Microbusiness News Briefs Podcast Special, Guy joins me to talk a bit about all that in his own indescribably delicious way.

I’d been sitting on this interview for awhile, as you can probably guess, since the book came out in early March and I’m just getting around to posting it. So, why now?

Well, it so happens that Guy has come up with a new promotion that he wants you to know about. In his own words:

I recently teamed up with my friends at Peachpit Press to create a special promotion. When people anywhere in the world buy a copy of Enchantment in any form (paper, recording, or ebook), they can get a free copy of Garr’s book called Presentation Zen.

Presentation Zen is one of the best books ever written about making great presentations. Seth Godin said this about it: “Please don’t buy this book! Once people start making better presentations, mine won’t look so good.” Redemption is done here

Enjoy the podcast. Enjoy the book. Be enchanted and enchanting.

While you’re at it, live long and prosper.

For more information:

Guy Kawasaki